How to Build Your Brand from Scratch: A DIY Approach to Domains, Logos, and Branding

Have a great business idea but don’t know where to start with launching it into a full-blown company? If so, you’re not alone.

New entrepreneurs especially struggle with this stage. It can be quite daunting, in fact, to get a business off the ground and take it from concept to reality.

If you follow a solid approach, though, you can actually do all of it on your own and generate buzz. 

In our guide below, we’ll discuss some of the main elements of your company’s online presence, including branding, domain and logo. We’ll also discuss how to optimize each so you can build a strong brand that lasts and resonates.

Choose a Good Domain Name

The domain name serves as more than just simple characters that are found in an address bar. It actually serves as the first impression you will give people who interact with you.

It’s essentially the digital gateway of your company, and previews what people are about to find. 

As such, be thoughtful when selecting your domain name. Check whether names are available, and then purchase ones that are.

Don’t forget to keep your users at the forefront of your mind during this process. Your domain name should be easy for people to remember as well as spell. If it’s not, then you could easily lose traffic to your site because people type in the name wrong.

Many companies will use the same or similar domain names to what their company name is. This can help to improve consistency in branding, though you’ll certainly have other options, too.

For instance, it might be more impactful for your domain name to reflect a flagship service/product.

It’s also very important to consider Search Engine Optimization (SEO) when choosing a domain name. Domain names need to be friendly for searches, because 68% of all traffic still comes through organic searches.

To stay visible to potential customers, use relevant keywords that will help you rank highly in search engines.

Logo Design

Your logo will serve as a visual representation of your organization. It can distill down the mission and ethos of your company for all people to see.

Logos establish brand presence, and help you maintain it. Knowing what your brand stands for, next figure out what defines it — the values, aims and personality. Determine what things separate yourself from the competition.

Then, create a logo that will accentuate all of those aspects to communicate key messages to your target audience.

Your logo’s aesthetics should align with your business. 

You might follow a minimalist design with sleek and dark elements if you’re a luxury lifestyle brand, for instance. It might be better to go with brighter and more eclectic designs to target an energetic audience.

Just make sure the logo you create is simple, clean and versatile so that it can scale to whatever medium, device and/or platform it’s on.

Don’t worry if you don’t have professional experience with logo design, either. 

GraphicSprings has an amazing  logo design platform that is extremely easy to use and professional.

WIth our easy-to-use tools, you can create an amazing logo in a short amount of time. We provide templates as well as options to customize everything from fonts to icons and colors.

Using our logo creator, you can drill down on the elements that will make your logo successful.

Brand Identity

Tie all elements together to create a brand identity that resonates since it’s cohesive and coherent.

There are many different elements to consider here.

First is the voice of your company. Consider what your target audience’s perspectives are, and then collaborate with a design agency for startup to cater your brand voice to that.

Weigh not only what you want to say to customers, but also how you want to say it to them. Then, create marketing copy and content that will reflect this voice.

Settle on an appropriate tone that fits the audience and what you do. Then, make sure your approach is consistent across all aspects.

Set up SOPs and guidelines that employees can follow when they’re creating content so it all fits into this tone of voice.

Carefully choose the channels to use. Consider where your customers are, their habits and the messages to send. Then, cater that to the channel — whether it’s email, social media or something else.

Social media copywriting techniques help your company resonate with the audiences it wants to target.

The website design needs to be in line with your brand identity, too. Formatting, fonts and colors all should accentuate the ethos of your brand, and be familiar to people who may have interacted with your business already in the past.

Do It Yourself

It’s not easy to build a brand on your own from the ground up, but you can certainly do it — just as others before you have. Establish priorities and plan well from the beginning, and you can launch a company that resonates.

It’s important that all aspects of your organization are consistent — from logo to domain name and content. With every aspect of the organization aligning with the values and mission of your company, you’ll establish authority, continuity and authenticity.

A Quick Guide to Creating a Logo with GraphicSprings

Now it’s time to create your company’s amazing logo. You don’t even need a background in design or extensive experience to do this. GraphicSprings can help you create a standout logo in no time. 

Just follow these steps …

• Get Started: Visit our site to launch the logo creator.
• Enter Details: Type in the business’ name and taglines you might want to use. This will help to personalize our templates so you can envision what it might look like.
• Choose a Style: GraphicSprings’ templates are categorized by style and industry. We have understated, bold, classic and modern options.
• Customize: Fonts, colors and other elements can all be adjusted simply.
• Preview: Is your logo versatile enough, and does it look good?
• Download: PNG, JPEG and SVG are some of the formats you can choose from.

GraphicSprings makes it easy to create a professional logo that can represent your organization well. Get started today.