10 Cool Logo Examples for Online Marketplaces

Whether you’re building a business that sells products, that offers services, or that provides internet users with a place to sell their own products or services, a great logo is essential for making sure your business stands out from the competition. 

After all, when we think of online marketplaces you probably think of the same brands as anyone else… Amazon, eBay, Alibaba, to name a few. 

So if you’re looking to create an online marketplace, we strongly encourage you to check out these existing businesses and draw ideas and inspiration from their logos to help you stand out from the crowd too. 

Below we explore 10 of the most well known online marketplace logos. Let’s jump in! 

#1 – Amazon 

Amazon is probably one of the biggest and most well known online marketplace in the world. It might not be the only one but it’s definitely one of the most popular. And while Amazon truly does provide an incredibly good shopping experience, its branding is on point too! 

Their iconic smile logo serves two purposes. First it showcases the brand as a friendly company and secondly it illustrates the service they provide which is shipping products from one location to the next.

#2 – eBay 

Ebay may not be as popular as it once was but it’s still a leader when it comes to online marketplaces. And its logo is just as recognizable as Amazon’s or any other logos we have on this list. 

Using several bright colours like this is a great way to highlight the diverse products you can find on the platform. So the simple colour choice is an ode to variety. But it’s also a great way to showcase the business as a modern and fun loving brand.

#3 – Bajaj Mall 

This next business is one of the most well known online marketplaces for Indian products, sellers and retailers. The design is sleek and modern looking. And in our opinion that’s a great choice for a business that operates online. 

They’ve also chosen a great colour palette. After all, the gradient blue colour scheme is perfect for conveying feelings of trust, credibility and reliability. 

#4 – Alibaba

Similar to Amazon, Alibaba snuck a smile into its logo which is a great way to make your branding feel that much more warm, friendly and inviting. 

But they’ve also played on the letter A, creating a stylized version of it which becomes the main focal point of the logo. Using your brand’s initials in this way is a great way to create branding that is fun, unique and perfectly in line with the business itself.

#5 – Etsy 

Etsy’s logo is a minimalist design but it’s no less impactful than any of the other logos we have listed here. The font and colour palette are warm and friendly. But it’s the simplicity of the logo that really drives a message home. 

This platform is dedicated to makers and creators of all sorts. So the simple design is a great way to symbolize the handmade creativity of the products you’ll find on the platform. 

#6 – Walmart

Walmart has quickly been gaining traction as an online marketplace where you can buy virtually anything and have it shipped directly to your home. But what’s unique about its online marketplace branding is that they’ve kept the business’ blue and yellow colour palette alive. 

It’s a great example of how you can rebrand or create different logos but keep colours, themes or other branding elements the same to ensure your brand is still recognizable. 

#7 – Shopify 

OK so Shopify isn’t actually an online marketplace in itself. But it’s the perfect platform that allows individuals to start their own Shopify websites and sell to global audiences. And besides that its branding is a great example of how you can design an on brand logo. 

Featuring nothing more than a shopping bag and the letter S, this logo conveys both what the platform is and plays on the brand name too. Genius! 

#8 – Rakuten 

Rakuten is another great example of a sleep and modern logo for an online marketplace. It features a simple red and white design that’s both great for attracting an audience’s attention and stimulating them into action. 

This logo just goes to show you that your design doesn’t have to be complicated or intricate. Sometimes the simplest logo designs are the best choice for creating something that’s memorable

#9 – Mercado Libre 

Known as the Amazon of South America, Mercado Libre’s logo is another sterling example of a great online marketplace logo. It features a handshake which is the perfect symbol to represent trust and reliability. 

But it also features a blue, orange and yellow colour palette which is fun, eye catching and perfect for evoking feelings of warmth and friendliness. 

#10 – Flipkart

As another of India’s biggest online marketplaces, Flipkart features a sleep blue and yellow logo that instantly captivates your attention and gets you to take a second look. 

It’s a great example of how colours can and should be used to capture your audience’s attention, drawing them in to take a second look at your business. 

Creating Logos For Online Marketplaces With GraphicSprings 

Whether you’re looking to design a logo from scratch or you want to rebrand an existing business, GraphicSprings offers you all the knowledge and tools you need to get the job done right. 

• Logo design templates – You can browse hundreds of pre-made logo design templates in different shapes, sizes, styles and more.
• Customize – Use our design tools to customize your template to suit your brand. Change colours, icons, fonts or layouts to match your business and its personality. 
• Download your new logo – Once you’re happy with your design, click to download your brand new logo and use it wherever you want people to see your branding! 

It’s really that easy to design world class logos with GraphicSprings. 

We’re proud to share with you some of the best and easiest tools to use for professional logo design. 

Try it today and find out just how fun and easy designing a great logo can be! 

David Williams, a seasoned content writer at GraphicSprings with a degree in Marketing, weaves his expertise into engaging articles about logo design, branding, and entrepreneurship. He’s your go-to source for actionable insights in these domains.